The state government launched the largest tourism campaign in the history of Rio Grande do Sul, and we of Viva o RS were present in the solemnity that formalized this great initiative.

The goal is to highlight our state as one of Brazil's main tourist destinations, especially after the challenges faced with the floods.

With a robust investment of R $ 30 million, the government launched a national campaign to highlight all that this incredible fate has to offer.

The campaign will be available in TV commercials, radio spots, airport ads and digital media actions. In addition, influencers will be invited to promote tourism in the state.

Just imagine: beaches, mountains, cities and a gastronomy that is a true festival of flavors. Rio Grande do Sul is the perfect place for those looking for adventures, relax or live new experiences.

If you enjoy a good historical tour, the charming architecture of cities like Porto Alegre and Gramado will fascinate you. If your vibe is nature, the trails and vineyards of Serra Gaúcha are an invitation to exploration.

And we cannot forget the beaches of the coast, which offer the perfect setting to relax and recharge the energies.

The new campaign aims not only to attract tourists, but also to value what is best in the state. From renowned wineries to cultural parties, there is something for all tastes and ages.

So get ready to be delighted with the diversity and beauty of Rio Grande do Sul. The adventure begins now – and you will not want to miss this!

Shall we? The Rio Grande do Sul awaits you with open arms!

Enjoy it explore our website and discover everything you can do for our state.